What does "business continuity planning" focus on?

What does "business continuity planning" focus on?

• A. A strategy to secure financial investments
• B. A method for improving employee morale
• C. A strategy to ensure operations can continue during disruptions
• D. A plan for marketing during emergencies

Answer: (C)

Business continuity planning concentrates on creating strategies and procedures to ensure that essential business operations can continue during and after disruptions. This could include various types of interruptions such as natural disasters, cyberattacks, supply chain failures, or any significant event that could impact the organization's ability to function. The goal is to minimize downtime and facilitate swift recovery, thereby maintaining critical services and safeguarding the organization's assets, reputation, and bottom line. The focus on operational continuity emphasizes the importance of preparedness in mitigating risks that may threaten the stability of the business. By establishing clear plans and procedures in advance, an organization can engage in proactive risk management rather than reactive responses when disruptions occur.

Business continuity planning concentrates on creating strategies and procedures to ensure that essential business operations can continue during and after disruptions. This could include various types of interruptions such as natural disasters, cyberattacks, supply chain failures, or any significant event that could impact the organization's ability to function. The goal is to minimize downtime and facilitate swift recovery, thereby maintaining critical services and safeguarding the organization's assets, reputation, and bottom line.

The focus on operational continuity emphasizes the importance of preparedness in mitigating risks that may threaten the stability of the business. By establishing clear plans and procedures in advance, an organization can engage in proactive risk management rather than reactive responses when disruptions occur.